The brand pillars of KitchenAid are:
- timeless design
- easy to use performance
- quality you can feel
The KichenAid stand mixer is an excellent example of these brand ideals. KitchenAid brand products are used by professional chefs and housewives aspire to own them. If you watch Food Network, try to spot them on the chef’s counters or in use.
The stand mixer design is timeless: the design has changed very little since its debut in 1937. KitchenAid stand mixers are available in many colors and finishes to compliment any kitchen. The intuitive stand mixer is a time and labor saving tool. A plethora of interchangeable accessories is available for many uses. The motor head tilts back or the bowl lifts for easy access to its contents and the accessory. The metal bowl has an ergonomic handle. The KitchenAid stand mixer has superb craftsmanship and is assembled mostly by hand (How It’s Made featured it). Its durable, all metal construction is designed to last. Because it is metal, the stand mixer is heavy allowing it to stay in place and be very durable.
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