Here are some links on the relationship between emotion and design from Mike Roller.
http://www.core77.com/blog/featured_items/a_periodic_table_of_form_the_secret_language_of_surface_and_meaning_in_product_design_by_gray_holland_12752.asp
http://www.design-emotion.com/2008/06/29/getting-emotional-with-dan-hill/
http://www.slideshare.net/farreaching/intro-to-emotion-design-pleasurability-and-emotional-design-experience-dynamics-web-seminar-presentation-854443
http://www.slideshare.net/trevor.vangorp/emotion-arousal-attention-and-flow-chaining-emotional-states-to-improve-human-computer-interaction
Emotion is key to creating a good user experience. It helps create a memory of a product and can help build brand loyalty.
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